PragmatIC’s printed logic circuits are applicable to any product requiring low cost, non-invasive electronic functionality. Electronics can be integrated on plastic, paper, card or metal surfaces, which may be curved or flexible. It can be partially transparent, or integrated into the artwork of the product, and is ultra thin so it does not stand out. In essence, imagine a product or package that looks normal, until you touch it or interact with it in some other way – and then suddenly it activates a light, or a logo, or a dynamic illustration... just like magic!
Some early possibilities include:
- Electronic greeting cards – For example, when you open it, the card pops up an image of a firework display complete with flashing fireworks.
- Games, toys and novelties – Engage with the child and leisure markets in an entirely new way, for example by incorporating simple games directly into magazines or mail-outs.
- Animated branding – Bring a brand logo or strap-line to life by making it flash or change when the consumer touches it.
- Smart packaging – Integrate useful functionality into the packaging of a product, for example a timer allowing the consumer to easily check how long their hair dye has been applied and telling them when to remove it.
- Brand protection – Allow the consumer to easily authenticate products via a label that shows a visual feature (e.g. your logo) when touched or placed near an RF source.
